E5: Start Using Video NOW

Amidst COVID-19, the mortgage industry swiftly shifted online. Now, post-pandemic, a return to in-person interactions is deemed crucial. Video bridges the gap.

Top Examples Used by High-Producing Brokers

1. Introduction: Start with a personalized video showcasing common interests or connections for trust-building.
2. Signing Package Walkthrough: Simplify complex documents, aiding compliance.
3. Current Event Explanation: Address market developments like rate hikes to be a reliable information source.

Why choose video?

1. Builds Trust: Seeing a person's face fosters trust, leading to client receptivity and a positive feedback loop.
2. Strengthens Personal Brand: Sets brokers apart from institutions, establishing a competitive edge.
3. Clarifies Complex Concepts: Visual aids are crucial for explaining intricate mortgage details.

What's the ideal setup?

To begin, use existing equipment so there is $0 of investment needed. Once comfortable, invest in tools like Loom or BombBomb for easy sharing upon progress. Full equipment upgrade only necessary for frequent video production.

Video provides a distinct advantage. Minimal cost means there's no reason not to start now.

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