E78: How I Would Start a Mortgage Tech Business TODAY

In this episode of Mortgage Tech Talks, I’m pulling back the curtain on everything I’ve learned building BluMortgage—and what I’d do differently if I were starting from scratch today.

I’m walking you through how I’d think about:
→ Building a simple, addictive product
→ Structuring a freemium model
→ Leveraging referrals over paid ads
→ Using AI (the right way)
→ And why simplicity always wins

Whether you’re in mortgage tech or any kind of SaaS, this episode will give you a fresh framework to think about how to build and scale your next product.

👇 Full timestamps below — enjoy the episode and leave a comment if you’d take a different approach!

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Timestamps:
00:00 — Why AI should not be forced into your product
01:00 — If I launched a new mortgage tech company today
02:10 — The 3 key lessons from building BluMortgage
04:00 — What should your product actually offer?
06:00 — How to make your product simple and addictive
09:00 — Why onboarding should feel as seamless as Facebook or TikTok
11:00 — How to improve your product without feature bloat
12:30 — Why simplicity is harder than complexity
14:00 — How I’d market the product (freemium + referrals)
15:45 — How to drive viral referrals inside your app
16:50 — Why trade shows and in-person events still matter
17:45 — The right way to use AI inside your company
19:20 — Final thoughts + a challenge for you

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